{"product_id":"minu-heat-protectant","title":"MINU Heat Protectant Milk - Next Generation","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003e\u003cspan class=\"super-title\"\u003eESSENTIAL HAIRCARE\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1 class=\"product-name__name dav-main-title\"\u003e\n\u003cspan class=\"name\"\u003eMINU Milk\u003c\/span\u003e\u003cspan class=\"type\"\u003e\u003c\/span\u003e\u003cspan class=\"product-short_description\"\u003eIlluminating heat protectant milk for coloured hair\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cdiv id=\"product-description\" aria-expanded=\"true\" class=\"new-product-description new-product-description__show show\"\u003e\n\u003cdiv class=\"show-more-product\"\u003eIlluminating and protecting leave-in milk for colour-treated hair. This milky formula hydrates and strengthens hair while helping to maintain colour intensity and vibrancy. Provides heat protection up to 230°C (446 °F), to protect hair during styling. With regenerative green coffee extract, it has antioxidant properties that shield hair from oxidative stress that can lead to colour fading*. Get up to 6.6 times shinier hair**, with a glossy finish that enhances your colour's vibrancy.  \u003cbr\u003e\u003cbr\u003e*Instrumental test on colour-treated hair strands. Statistically significant reduction in colour change after UV exposure when using MINU milk vs. untreated hair.  **Instrumental test, hair shine increase, hair strands treated with MINU milk vs. untreated hair\u003c\/div\u003e\n\u003cdiv class=\"show-more-product\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"show-more-product\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"show-more-product\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"show-more-product\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"show-more-product\"\u003e\n\u003cdiv class=\"pdp-specifics__benefits-content\"\u003e\n\u003cdiv class=\"product-qualities\"\u003e\n\u003cdiv class=\"quality\"\u003e\n\u003cspan\u003eAnti fading, \u003c\/span\u003e\u003cspan\u003eHeat protection, S\u003c\/span\u003e\u003cspan\u003ehine\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"specifics\"\u003e\n\u003cdiv class=\"specifics__wrapper\"\u003e\n\u003cdiv class=\"specifics__item\"\u003e\n\u003cdiv class=\"specifics__list\"\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates and strengthens colour-treated hair.\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C (446°F).\u003c\/li\u003e\n\u003cli\u003eProtects from fading, maintaining colour intensity.\u003c\/li\u003e\n\u003cli\u003eEnhances shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-specifics__benefits-efficacy\"\u003e\n\u003cdiv class=\"pdp-specifics__efficacy-wrapper\"\u003e\n\u003ch5 class=\"pdp-specifics__efficacy-title\"\u003eEFFICACY TEST\u003c\/h5\u003e\n\u003cdiv class=\"pdp-specifics__efficacy-text\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eHeat protection up to 230°C (446°F) Long-lasting colour vibrancy for up to 4 weeks* Protects colour from fading after UV exposure** Up to 6.6 times shinier hair*** \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp-specifics__efficacy-disclaimer\"\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e*Instrumental test on hair strands exposed to UV light or repetitive washes, comparing results using MINU shampoo, conditioner\/mask, and milk vs. control (shampoo without colour protecting benefits).\u003cbr\u003e**Instrumental test on colour-treated hair strands. Statistically significant reduction in colour change after UV exposure when using MINU milk vs. untreated hair.\u003cbr\u003e***Instrumental test, hair shine increase, hair strands treated with MINU milk vs. untreated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cb\u003eHow to get colour-protected, shiny, and heat-protected hair with MINU Milk?\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 5-10 pumps to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eDry and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cbr\u003e\u003cspan\u003eEnjoy hair with vibrant, long-lasting colour that’s protected from heat and brilliantly shiny.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003eWater, cetearyl alcohol, panthenol, amodimethicone \/ silesquioxane copolymer, behentrimonium chloride, cetyl alcohol, polysorbate 20, benzyl alcohol, glycerin, cetrimonium chloride, trideceth-5, amodimethicone, fragrance, microcrystalline cellulose, disodium edta, sodium benzoate, citric acid, linalool, acrylamidopropyltrimonium chloride\/acrylates copolymer, cellulose gum, phenoxyethanol, capparia spinosa fruit extract, trideceth-12, cyclopetasiloxane, geraniol, limonene, citronellol, CI 61570 \/ green 5, CI 60730 \/ ext. violet 2, CI 19140 \/ yellow 5\u003c\/p\u003e","brand":"Hemp House Hair Salon","offers":[{"title":"Default Title","offer_id":46171025703109,"sku":"DEAMIM150","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/9250\/9637\/files\/DC8E585F-2721-4CC2-87A8-3AFBDA5CD5C2.jpg?v=1778904729","url":"https:\/\/www.hemphousehairsalon.ca\/products\/minu-heat-protectant","provider":"Hemp House Hair Salon","version":"1.0","type":"link"}